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Typography. Rane is a word to be written in title case. It is not initials or capital letters (though the logo implies this...do not use RANE). Rane may be referred to as Rane or Rane Corporation.
Logo - Company Identity. The logo serves as the company name as well as the brand for most of Rane's product line, and exists to create a consistent, innovative and differentiating visual identity. Rane's logo is an excellent example of design. It is short, unique, bold, pronounceable, easy to remember and conforms nicely to the preferred shape. (For maximum visual impact, a logo should be rectangular with roughly a 2.25:1 ratio; the Rane logo agrees well at 2.8:1). Exclusivity and legal protection are assured by the logo being a registered trademark in the U.S.A. & 12 other countries. Following a few essential rules will preserve the strength and originality of the logo. The strict respect of these principles will allow the logo to maintain a strong and consistent image. These rules apply to all logo appearances, whether on product, stationery, business cards, publications, advertising, clothes, merchandise, exhibitions, signs, electronic media, or the Internet.
Consistent Use. The rule is consistent identity and execution. Being consistent over time with respect to the logo's identity and visual imagery is a key to creating a strong brand. Consistency builds an effective identity whose execution endures and does not become obsolete and/or tired. This results in consistency of meaning and message through time that provides the ownership of a position and an identity symbol, all of which combine to provide a formidable competitive advantage.
Rane Logo. The logo appears in Fig. 1. When reproducing the logo, it is essential to use the reference master, available in electronic format, downloadable from the Internet or supplied by Rane Corporation.
Color. The logo is a single solid color. There is no preferred color; however, maximum contrast should always determine the choice. The logo is dark when used on a light background, and light when used on a dark background, i.e., the reverse image is used and the logo is changed to a solid light color. For CMYK printing, Rane typically prints in either 100% black, or a mix of 100% Cyan, 0%M, 0%Y, and 50% black. RGB values to produce a web-safe blue are R=0, G=102, B=153. Again, these values are not required, but are the colors Rane typically uses.
Minimum Clear Space. In order to maintain the visual integrity of the logo, it must always be surrounded by a minimum amount of free space called the minimum clear space. No other graphic element or text may intrude in this space. The minimum clear space is shown below, and defined as ¼ h for the top and sides, and 1/10 h for the bottom, where h is the height of the logo.
Placement. Never use the logo in headlines or in textual form. The logo is always set apart from everything else.
No Changes. The logo must not be changed in any way. For example, do not
- modify the font
- modify the spacing
- use the logo in italics
- use the logo in script
- frame the logo
- underline the logo
- distort the logo
- use the logo vertically
- use the logo as a creative design element
The above list is not meant to be exclusive, but rather illustrates types of prohibited changes.
The Rane Registered Trademark
Web logo. Use one of these logos if you would like a GIF with white matting. (win: right-click on the image to save / mac: hold-click to save).
Use this logo if you need a white GIF with black matting for a dark background:
Print (high resolution) logos. EPS (vector) files can be opened in Adobe Illustrator, Photoshop, Freehand, and most professional graphics programs. When you open an EPS, your program should allow you to scale to any size your printer can print.
Rane Logo - Black WMF (scaleable MS Word clip art format)
Rane Logo - Black JPG (white background)
The Serato Registered Trademark
468 x 60
234 x 60
234 x 60
Scratch LIVE Branding Guidelines. When Scratch LIVE is used in type, please capitalize LIVE in uppercase or small caps. When Video-SL is used in type, only SL is in caps. Video-SL is a Serato product, sold and distributed by Rane. The correct product description is Serato Video-SL. Here are scalable (high resolution) versions for professional graphics programs.
Serato Logo - Black WMF (scaleable MS Word clip art format)
Serato Logo - Black JPG (white background)
Scratch LIVE Logo - White and red EPS
Scratch LIVE Logo - Black and red EPS
Scratch LIVE Logo - Black and red WMF (scaleable MS Word clip art format)
Scratch LIVE Logo - Black and red JPG (white background)
Video-SL Logo - black background JPG
Video-SL Logo - white background JPG
For different formats, email the webmaster. Please be specific about resolution and print size if you can't open an EPS and need something else.
